A group of Home & Garden websites
The E-budownictwo.pl group belongs to Polska Press, a publishing house which manages specialized portals in the Home & Garden market. Since 2009 Autentika has been providing technological support for the publisher. At the end of 2015 we introduced the newest versions of their sites.
We have focused on three distinctive target groups of users:
Marta, 32 y.o.
Clever and industrious
She loves to make changes around the house - small renovations and new decorating projects. She often does these crafts by hand. She visits E-mieszkanie.pl several times per month.She is looking mostly for:
- Articles about interior design
- Photographs - interior design inspirations
Tomek, 36 y.o.
He supports his family and his friends in renovation and construction work. He often reaches out for professional knowledge, which he usually finds online. He always starts his online searches with Google.He is looking mostly for:
- Expert advice
- Product advice
Karol, 43 y.o.
Responsible and competent
Along with 3 employees he carries out complete renovations of apartments and houses. He likes to be up-to-date with the most current solutions. He is a frequent visitor of e-budownictwo.pl forums.He is looking mostly for:
- Tests of equipment and materials
- Expert advice
Drawing from the previous version of the interface we designed the new one working closely with the editing team and sales department of e-budownictwo.pl Group.
Simple, clear design, where colors and typography play a major role
Many of the unique solutions which we have created in previous years still give the client a significant competitive advantage
“We had previously had the opportunity to work with three different agencies before 2009. Today, without any exaggeration, I can say that all that time was a waste. The right level of understanding and proper delivery came only after we found Autentika. Our market success is in part the result of your work. You understand the business of an internet publisher and for us this is priceless.”
Przemysław Kalicki, Chairman of the Board