BRIEF

A group of Home & Garden websites

The E-budownictwo.pl group belongs to Polska Press, a publishing house which manages specialized portals in the Home & Garden market. Since 2009 Autentika has been providing technological support for the publisher. At the end of 2015 we introduced the newest versions of their sites.

Refreshed design

The interface, created in 2009, required a complete redesign. Since their launch web design trends had changed significantly and complex designs gave way to simplicity.

Mobile support

When creating the first version, no one realized that mobile technologies would develop as rapidly as they did. The new design had to be prepared with mobile devices in mind.

SEO Guidelines

Recent years have brought significant changes within Google algorithms. The new layout had to comply with the guidelines set out by Polska Presse SEO experts.

Advertising network

New instructions from the advertising department forced us to take their business needs into account when designing content layout.

PERSONAS

We have focused on three distinctive target groups of users:

Marta, 32 y.o.

A housewife

Clever and industrious

She loves to make changes around the house - small renovations and new decorating projects. She often does these crafts by hand. She visits E-mieszkanie.pl several times per month.

She is looking mostly for:
  • Articles about interior design
  • Photographs - interior design inspirations

Tomek, 36 y.o.

DIY enthusiast

DIY enthusiast

He supports his family and his friends in renovation and construction work. He often reaches out for professional knowledge, which he usually finds online. He always starts his online searches with Google.

He is looking mostly for:
  • Expert advice
  • Instructions
  • Product advice

Karol, 43 y.o.

CEO

Responsible and competent

Along with 3 employees he carries out complete renovations of apartments and houses. He likes to be up-to-date with the most current solutions. He is a frequent visitor of e-budownictwo.pl forums.

He is looking mostly for:
  • Tests of equipment and materials
  • Expert advice

7

color themes

52

unique screens

1x

iteration of design amendments

6

members of the team

PLANNING

Drawing from the previous version of the interface we designed the new one working closely with the editing team and sales department of e-budownictwo.pl Group.

ebudo-mockupsebudo-mockups

DESIGN

Simple, clear design, where colors and typography play a major role

ebudo-screens-01ebudo-screens-01
ebudo-screens-02ebudo-screens-02
ebudo-screens-03ebudo-screens-03
ebudo-screens-04ebudo-screens-04
ebudo-screens-05ebudo-screens-05

WORTH NOTING

Many of the unique solutions which we have created in previous years still give the client a significant competitive advantage

Simple content management

One Content Management System allows for management of all 7 independent sites.

Smart photo filtering

Thanks to an automated mechanism which analyses the color of images, you can review a photo library based on the color scheme.

One account, many possibilities

A common account allows for users to use all sites within the group, and two internet forums.

project-emieszkanie-testimonial-authorproject-emieszkanie-testimonial-author

We had previously had the opportunity to work with three different agencies before 2009. Today, without any exaggeration, I can say that all that time was a waste. The right level of understanding and proper delivery came only after we found Autentika. Our market success is in part the result of your work. You understand the business of an internet publisher and for us this is priceless.

Przemysław Kalicki, Chairman of the Board